faciliating buying
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Buy-In - What Is It?

  • enlisting agreement to adopt a process change.
  • helping people align values and support a shared goal.
  • precursor to a request for change.
  • creates leaders and avoids resistance.
Dirty Little Secrets

Dirty Little Secrets
Why buyers can't buy and sellers can't sell and what you can do about it

Read Sharon Drew's latest book on how buy-in happens and systems decide to change.This book discusses systems, and the types of decisions that get made that must maintain homeostasis through change. While using the buying/selling process as the example, this book unwraps the full set of buy-in issues necessary for congruent change to occur. It introduces Facilitative Questions, how Buying Decision Teams get chosen and the sequence behind how decisions occur.

Buy Now | Download and Read the First Two Chapters Free.

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"Buy-In: A Radical Approach To Change Management"

Read Sharon Drew Morgen's lead article from Systems Thinker.

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Making Change Work: a change management
podcast series

In conjunction with StrategyDriven magazine, and with Nathan Ives as the brilliant interviewer, I've recorded a series of podcasts called Making Change Work. And, why am I recording a Change Management series? For those of you familiar with... Read More.


This site is dedicated to introducing material about buy-in: how it can be achieved, problems, skills, successes. 
We invite you to join the discussion. Tell us of a successful change. Tell us what you would like to share and learn.